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Tuesday, January 16, 2007

Now and Then with LUCKY CHARMS !




One of my favorite all time cereal boxes! Lucky Charms goes back to 1964 (!) and this front image was around till about the 1978-disco-era when all things went seriously wrong and the plunge into the unlucky 1980's was just around the corner. Graphically, this is perfect! The red background has a touch of magenta that offsets the greens in Lucky's garb. Lucky himself is rendered not unlike an illustration from a better childeren's book from that era as well. The marshmallow count was still at four (4); green clovers, yellow moons, pink hearts, orange horseshoes and nobody was "sugar shy"!
Today the Lucky Charms box is a confused mess with almost no association to the old one. In the 1980's they also toned down his Irish brogue accent as not to offend anyone and kept adding different marshmallows which almost fulfilled a few childhood fantasies of the cereal being composed of nothing but marshmallows!

10 Comments:

At 7:17 AM, Anonymous Peter Lambert said...

The contrast between the great tasting marshmallows and the cardboard tasting oat cereal was always the hallmark of this cereal for me.

And yeah, what's with the incessant addition of new marshmallows? Enough already!

 
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And which got you higher...the sugar frosting or the puffer kite?!

 
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